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Media Strategist

As a Media Strategist, you will work strategically with our media team to generate creative solutions for our clients. In this newly designed role, you will oversee campaign development and execution for all media clients. Applying industry best practices to create audience segments that align to client goals and ensuring campaign success with benchmark goals and data-driven results.   

Roles and Responsibilities:

  • Develop processes and procedures for media campaign execution including planning and development of strategy and analyzing results  
  • Become a creative collaborator within the media landscape  
  • Design client facing media material that clearly express our strategy, driven by data
  • Create cost efficiency data by platform for campaign
  • Research and identify possible vendors to become strategic media partners
  • Analyze results on a regular basis; Develop and present client-facing report presentations and deliverables
  • Manage client onboarding process and overall campaign changes
  • Analyze and create client success stories on a recurring basis
  • Occasional client facing communication to support campaign management
  • Ensuring client satisfaction and retention
  • Staying up-to-date with the latest marketing trends
  • Support media team as needed

The Ideal Candidate:

At Blue Corona, we’re looking for a self-driven Media Strategist who isn’t afraid to take on new challenges. As a fun, family-like work environment, we’re seeking someone who has:

  • An understanding of marketing and media planning principles and experience working with creative teams and clients in developing strategies
  • Exemplary organizational, attention-to-detail, time-management, and follow-up skills
  • A strong work ethic and a “do whatever it takes to get the job done” attitude
  • A passion for helping businesses grow
  • Exceptional customer service and relationship-building skills
  • Ability to solve complex problems and resolve conflicts
  • A 4-year college degree (an advanced degree is desirable)
  • A desire to launch a career in digital marketing
  • Excellent written and oral communication skills
  • Proficiency in Microsoft Office applications (Word, PowerPoint, Excel)

About Blue Corona

Founded in 2008, Blue Corona is a full-service digital marketing agency helping residential and commercial service companies increase their leads and sales, optimize their marketing costs, and differentiate their brands online. Blue Corona was recently named one of the Charlotte Business Journal’s Best Places to Work (large companies), is a member of the prestigious Inc. 5000 Hall of Fame, and is a Google Premier Partner. 

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