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Social Media Specialist

As a Social Media Specialist, you'll be creating original ad copy for both paid and organic distribution on social media channels (mainly Facebook, but also includes Twitter, Instagram, LinkedIn, and Pinterest) for our clients. This role combines the creative side of writing social media content that engages users with the analytical side of developing strong strategy and finding insights from analysis of posts. Our clients require high-quality and engaging content, so your skills must extend far beyond the ability to just share a link on Facebook. You must be willing to learn about various industries and treat each client’s business as if it were your own!

Job Responsibilities

  • Create content for social posts with high standards for originality, creativity, engagement, and overall quality
  • Schedule and maintain a monthly social media schedule
  • Independently write, edit, and proof all social media copy for accuracy, clarity, and grammar
  • Analyze performance of ad copy for relevant KPIs, for both success and opportunities
  • Report on social media engagement, performance, and other KPIs monthly for clients
  • Manage and maintain clients’ online reputations and communities, including monitoring and responding accordingly to negative reviews and comments
  • Stay well-versed and knowledgeable about social media best practices and trends, especially Facebook and LinkedIn
  • Manage social media access and requests for current client base
  • Ensure all post links have appropriate link tracking to drive social media attribution
  • Establish voice and tone for wide range of clients
  • Able to work flexibly and respond to urgent client situations after hours if needed

Applicant Requirements

  • 4-year college degree in Marketing, Communications, or related discipline
  • 2-3+ years social media experience, including recent social media ad copy experience
  • Excellent writing skills and a high attention to detail 
  • Ability to jump from the creative side of marketing to the analytical side and
  • Ability to use data to back up idea 
  • Strong knowledge of Facebook Business Manager and other social media tools
  • Familiarity with social media management software (Sprout Social, Hootsuite, Buffer, etc.)
  • Ability to work under deadlines for multiple clients at once
  • Ability to learn new client industries and create accurate and conversion-centric copy for those different target audiences
  • Business acumen and drive (you never lose sight of your overall goal—growing our clients’ businesses)

Preferred Qualifications

  • Familiarity with Google Analytics
  • Facebook Blueprint Certification
  • Facebook Power Editor experience

Benefits of Working for Blue Corona

We work hard, but we maintain a fun and family-like environment filled with social events, birthday celebrations, and free lunch EVERY Friday. Not only do we offer health, vision and dental insurance packages, our benefits include: 401k matching, a subsidized gym membership, HSA contribution, and generous holiday schedules and paid vacation time.

About Blue Corona

Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the 2012 Inc. 500 list and has placed on the Inc. 500|5000 every year since (2013, 2014, 2015, 2016, 2017, and 2018). The company has offices in both Gaithersburg, MD and Charlotte, NC.

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