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SEO Specialist

As an SEO Specialist, you'll be responsible for executing the SEO strategy for our clients. The ideal candidate will be a fast learner, willing and able to learn about various industries and treat each client’s business as if it were your own!

Responsibilities:

  • Work collaboratively with a team that includes account managers, SEO analysts, copywriters, web developers and other roles.
  • Own the execution of on-site and off-site SEO tactics for your clients with the goal of improving SEO performance against each client’s KPIs: search visibility, visits, leads, engagement metrics, and conversions.
  • Perform keyword research to identify high-value search phrases to drive traffic that will convert into sales leads.
  • Optimize on-page elements such as title tag, meta description, URL, headings, images, internal link and more.
  • Develop and execute effective link-building strategies.
  • Obtain N.A.P. citations (name/address/phone number) and/or update citations around the web to ensure accuracy and consistency.
  • Create and/or update clients’ Google My Business listings.
  • Communicate progress, roadblocks, and opportunities to the account team.
  • Monitor industry trends and incorporate established and emerging best practices in SEO into your work.
  • Maximize productivity, effectiveness, and efficiency by using tools of the trade, such as Google Analytics, Google Search Console, Screaming Frog, Google Trends, Moz, Yext, and more.

Requirements:

  • 1-3 years of experience in content marketing and/or search engine optimization (SEO)
  • Ability to think creatively and strategically
  • Ability to identify and resolve problems
  • Familiarity with Google Analytics, Google Search Console, and Google Keyword Planner
  • Exemplary organization and time management skills
  • Strong ability to handle several projects simultaneously
  • Extreme attention to detail with respect to accuracy, grammar, spelling, and brand
  • Strong work ethic and a "get the job done" attitude
  • Effective communicator in a business setting, including presentations, email, and verbal communication
  • Ability to thrive in a fast-paced, high-volume environment

Preferred Qualifications:

  • Google Analytics Individual Qualification is a plus
  • Experience working with the home services industry is a plus
  • Experience writing and publishing your own blog is a plus
  • Experience working in a digital agency is a plus
  • Experience with HTML, Javascript, CSS, or iframes is a plus
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