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Marketing Manager

As our Marketing Manager, you will develop & execute Blue Corona’s go-to-market strategy for driving targeted leads across our vertical markets. You will collaborate with the sales organization to define & identify our ‘sweet spot’ leads and develop marketing programs to acquire them as clients. As it relates to digital marketing, you will have access to the full complement of Blue Corona’s digital marketing resources and expertise at your disposal to execute your plan because ‘Blue Corona is a client of Blue Corona’. The position will report directly to the VP Sales & Marketing. We’re searching for an “A-player” to join our team. If you love people, you love business, and you love winning this is the opportunity for you!

The Ideal Candidate:

At Blue Corona, we’re looking for a Marketing Manager who isn’t afraid to take on the 5-year growth challenge we have set for ourselves. We’re seeking someone who has:

  • A proven track record of success in B2B marketing environments with a solid understanding of B2B demand generation planning and principles
  • Proven experience creating, executing, & optimizing effective lead acquisition campaigns and demonstrated success with multiple forms of demand generation, including events, paid search, direct mail, inbound marketing techniques, email marketing, SEO, & social media
  • 3+ years overall marketing experience
  • An analytical & metrics-driven approach to marketing
  • A focus on managing a budget and defining clear ROI measurements.
  • Excellent written and oral communication skills
  • Exemplary organization, attention to detail, and time management skills
  • The following characteristics:  driven, passionate, professional, creative, accountable, and always believes in 100% client referenceability

This position is located in our Charlotte, NC office. All applicants must live in the area or be willing to relocate.

About Blue Corona

Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the 2012 Inc. 500 list and has placed on the Inc. 500|5000 every year since (2013, 2014, 2015, 2016, and 2017). The company has offices in both Gaithersburg, MD and Charlotte, NC.

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