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SEO Specialist

As an SEO Specialist, you'll be responsible for guiding the SEO strategy for our clients and responsible for executing SEO-driven lead generation campaigns for our larger clients.

We primarily serve small and medium sized businesses. Home services (think plumbers, HVAC, remodelers) is the majority of our client-base, but we work with professional, B2B companies as well as national and publicly traded organizations as well. A background in these industries is a plus, but is not required. You must, however, be willing to learn about various types of industries and treat each client’s business as if it were your own!

Job Requirements

  • 1-3 years of experience in strategy and execution of search engine optimization (SEO)
  • Have passed and current Google Analytics Individual Qualification
  • Extreme attention to detail with respect to writing accuracy, grammatical correctness, etc.
  • Strong work ethic and a "do whatever it takes to get the job done" attitude
  • Exemplary organization and time management skills with the ability to handle several projects simultaneously
  • Experience working with the home services industry is a plus

Job Responsibilities

  • Own strategy and execution on a number of clients with ongoing SEO campaigns with the goal of increasing SEO KPIs: search visibility, visits, leads, on-site behavior metrics, and conversion rate
  • Monitor industry trends and keep the team’s strategy up-to-date on the full breadth of search algorithm factors, including site code and structure, content and onsite factors, backlink profiles, link building and local SEO signals
  • Train fellow members of the Organic team and new hires, improving their SEO mastery and growth and solving client-related issues, including technical SEO, content development, keyword strategy, and off-site authority building
  • Consult on SEO best practices including content marketing, local SEO, mobile SEO, site migrations, technical SEO, and more
  • Specialize in use of various tools such as Google Analytics, Google Search Console, and more

Benefits of Working for Blue Corona

We work hard, but we maintain a fun and family-like environment filled with social events, birthday celebrations, and free lunch EVERY Friday. Not only do we offer competitive health, vision and dental insurance packages, our benefits include: 401k matching, a subsidized gym membership, HSA contribution, and generous holiday schedules and paid vacation time. We also love company swag (who doesn’t?). Our latest order consisted of Patagonia fleece jackets, Swell bottles, and Yeti tumblers. Don't you want to join our team before the next batch is ordered?

About Blue Corona

Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the 2012 Inc. 500 list and has placed on the Inc. 500|5000 every year since (2013, 2014, 2015, 2016, and 2017). The company has offices in both Gaithersburg, MD and Charlotte, NC.

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