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PPC Specialist

As a PPC Specialist, you will create and manage pay-per-click (PPC) campaigns for various types of B2C and B2B businesses with guidance from the Paid Search Team Lead. You don’t need any previous pay-per-click experience to apply for this position—just an interest in digital marketing! 

Responsibilities

  • Create, manage and optimize paid search campaigns for clients across a variety of industries in Google AdWords and Bing Ads platforms
  • Conduct keyword research and create and refine lists of targeted search terms 
  • Analyze the performance of your PPC campaigns and adjust strategies accordingly
  • Continually analyze competitors’ strategies
  • Monthly performance reporting

Required Qualifications

  • Bachelor’s degree in a related field of study
  • Excellent attention to detail 
  • Strong communication skills
  • Strong work ethic and a "do whatever it takes to get the job done" attitude to deliver results in a fast-paced environment
  • Exemplary organization and time management skills with the ability to handle several projects simultaneously 
  • Ability to work with Microsoft Excel
  • Ability to think creatively as well as analytically

Bonus Skills

  • 1 – 2 years PPC management experience
  • Google AdWords certification
  • Experience with Google Analytics
  • Agency experience
  • Experience with CRO or A/B split testing 

Benefits of Working for Blue Corona

We work hard, but we maintain a fun and family-like environment filled with social events, birthday celebrations, and free lunch EVERY Friday. Not only do we offer health, vision and dental insurance packages, our benefits include: 401(k) matching, a subsidized gym membership, HSA contribution, and generous holiday schedules and paid vacation time. We also love company swag (who doesn’t?). Our latest order consisted of Patagonia fleece jackets, Swell bottles, and Yeti tumblers. Don't you want to join our team before the next batch is ordered?

About Blue Corona

Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the 2012 Inc. 500 list and has placed on the Inc. 500|5000 every year since (2013, 2014, 2015, 2016, and 2017). The company has offices in both Gaithersburg, MD and Charlotte, NC.

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