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Digital Content Manager

Blue Corona is looking for a best-in-class Digital Content Manager to join our marketing team. As a Digital Content Manager, you will serve a critical role within the organization, focusing on demand generation while building our brand presence within the home services and legal industries. The ideal candidate is well-versed in SEO (search engine optimization) and SEO-friendly copywriting and has experience creating, managing, and executing a cross-channel editorial calendar.

Responsibilities:

  • Develop and manage a cross-channel content editorial calendar aligned with the organization’s business goals.
  • Create, manage, and execute Company’s SEO strategy to increase website traffic, maximize conversions, and generate inbound leads, including optimizing existing website content for better performance.
  • Write engaging and compelling content (website, blogs, email newsletters, social media, etc.) that informs and motivates readers to take action.
  • Assist in the copywriting and creation of sales and marketing assets as requested (case studies, sell sheets, digital ads, social media graphics, etc.).
  • Develop, manage, and optimize paid and organic social media campaigns (LinkedIn, Facebook, Instagram, etc.) to build brand awareness and support lead generation.
  • Conceptualize, create, and promote various marketing assets (infographics, downloads, ebooks, etc.) across multiple online channels (website, social media, etc.).
  • Build a network of bloggers and media outlets to promote Blue Corona content and assets.
  • Work across the organization to develop, track, and publish reports identifying the effectiveness of SEO and social media content and campaigns.
  • Update existing sales and marketing assets as requested.
  • Assist in ABM campaigns as requested.

Preferred Qualifications:

  • Bachelor’s degree in Business, Marketing, Journalism, or Communications. Other backgrounds will be considered based on experience.
  • 3-5 years of experience in the digital marketing industry, either in-house or in an agency setting.
  • 3-5 years of experience managing and executing a cross-channel editorial calendar, from conception to publication and promotion.
  • The ability to think holistically, seeing the ‘big picture’ without neglecting the finer details.
  • A+ copywriting skills.
  • The ability to work in a fast-paced environment, both independently and as part of a team.
  • Ability to manage multiple projects simultaneously and meet tight deadlines
  • SEO experience preferred.
  • Google Analytics certification preferred.
  • Proficiency in Salesforce, Pardot, and SalesLoft are preferred but not required.
  • Proficiency in Microsoft Office required (Outlook, Excel, PowerPoint, Word).
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