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Email Marketing Specialist

We are a technology-enabled digital marketing company that helps residential service businesses increase leads and sales. For each client, we implements inbound internet marketing strategies such as pay-per-click (PPC) advertising, search engine optimization (SEO), website design and development, and marketing analytics services to measurably increase marketing performance.

As an Email Marketing Specialist, you will be a key member of the Digital Marketing Services team, driving the execution of email marketing campaigns end-to-end—focusing on strategy, deliverability, and engagement. The ideal candidate will be a seasoned email marketer with a proven track record of executing customer-focused strategies, ideally with some experience in content marketing and marketing automation. You must be willing to learn about various types of industries and treat each client’s business as if it were your own!

Responsibilities 

  • Analyze the performance of email marketing campaigns and provide actionable recommendations and improvements
  • Report on email marketing engagement, performance, and other KPIs monthly for clients
  • Adapt email campaigns and messaging to each client’s industry, audience, and preferences
  • Stay well-versed and knowledgeable about email marketing best practices and trends
  • Manage email components required from design, development, reporting, and quality teams
  • Independently write email marketing copy with high standards for creativity, accuracy, clarity, and grammar
  • Build and maintain segmented email marketing lists for clients
  • Continually perform tests to maximize lifetime value and customer retention of existing and new customers but that also re-engage lapsed users
  • Establish a strong brand voice with conversion-centric tone for a wide range of clients
  • Develop and manage marketing automation campaigns for clients

Experience 

  • 4-year college degree in Marketing, Communications, English, or related discipline
  • 2+ years email marketing experience
  • Excellent copywriting skills and high accuracy and attention to detail with an intolerance for errors
  • Ability to learn new client industries and create accurate and conversion-centric email copy for those different target audiences
  • Ability to write concisely and the creativity to come up with and test new ideas
  • Ability to understand and interpret critical email metrics
  • Proficient in HTML/CSS for email coding
  • Familiarity with Google Analytics
  • Familiarity with multiple email marketing platforms and tools (HubSpot, MailChimp, Constant Contact, Pardot, Emma, Marketo, etc.)
  • Ability to work on a team, but also work efficiently with minimal supervision
  • Ability to complete workflows within deadlines for multiple clients at once
  • Business acumen and drive (you never lose sight of your overall goal—growing our clients’ businesses)

Perks & Benefits 

  • Flexible/remote working opportunities 
  • Quarterly bonus plan 
  • Generous paid time off policy 
  • Health/vision/dental coverage 
  • Health Savings Account with employer contribution 
  • Casual dress code 
  • Company 401(k) matching 
  • Fitness stipend 
  • Company celebrations and events 
  • Company-branded swag 

About 

We are now a remote-first company, which means work outside of an office will be the primary working environment for most employees. Being remote-first also means the locations of our employees are intentional. but flexible. We are authorized to do business in many, but not all, states. If you are not located in or able to work from a state where we are registered, you will not be eligible for employment. 

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