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SEO Analyst

As an SEO Analyst, you'll be responsible for guiding the SEO strategy for our clients and responsible for executing SEO-driven lead generation campaigns for our larger clients.

We primarily serve small and medium-sized businesses. Home services (think plumbers, HVAC, remodelers) is the majority of our client-base, but we work with professional, B2B companies as well as national and publicly traded organizations as well. A background in these industries is a plus, but is not required. You must, however, be willing to learn about various types of industries and treat each client’s business as if it were your own!

Responsibilities

  • Own strategy and execution on a number of clients with ongoing SEO campaigns with the goal of increasing SEO KPIs: search visibility, visits, leads, on-site behavior metrics, and conversion rate
  • Set monthly strategy for your own clients and coordinate execution between different teams, including Account Management, Copywriting, Web Development, and more
  • Communicate progress and complete technical SEO and strategy requests as they come in from the Account Management team
  • Monitor industry trends and keep the team’s strategy up-to-date on the full breadth of search algorithm factors, including site code and structure, content and onsite factors, backlink profiles, link building and local SEO signals
  • Train fellow members of the Organic team and new hires, improving their SEO mastery and growth and solving client-related issues, including technical SEO, content development, keyword strategy, and off-site authority building
  • Consult on SEO best practices including content marketing, local SEO, mobile SEO, site migrations, technical SEO, and more
  • Specialize in use of various tools such as Google Analytics, Google Search Console, Screaming Frog, Google Trends, Moz Pro, Yext, and more

Requirements

  • 1-3 years of experience in strategy and execution of search engine optimization (SEO)
  • Have passed and current Google Analytics Individual Qualification
  • Exemplary organization and time management skills with the ability to handle several projects simultaneously
  • Extreme attention to detail with respect to writing accuracy, grammatical correctness, etc.
  • Strong work ethic and a "do whatever it takes to get the job done" attitude
  • Experience working with the home services industry is a plus
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