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Analytics Consultant

As an Analytics Consultant, you will be responsible for designing and implementing tracking solutions for Blue Corona clients. We set our clients’ expectations that proper measurement is the foundation of effective marketing; your role is to help the team deliver and communicate the digital analytics solutions needed to make that a reality. You will work with our marketing technology stack in a variety of roles, ranging from client-facing consulting to tech integration plans. The ideal candidate is an effective communicator with a passion for digital analytics and enjoys solving problems for clients and teammates alike in a rapidly evolving discipline.

Responsibilities

  • Map out and deploy advanced configurations of marketing platform-specific pixels, proprietary tracking tools, and tag management solutions like Google Tag Manager
  • Represent Blue Corona in communication with clients and team members to understand tracking needs, develop effective and scalable solutions, and demonstrate technical expertise
  • Facilitate the creation, configuration, and delivery of complex reports using multiple data sources
  • Provide analytical support for strategies deployed by Blue Corona’s marketing team, including clear and actionable insights
  • Stay current with Blue Corona’s marketing technology stack, as well as industry trends in the digital analytics space

Required Qualifications

  • Bachelor’s degree in a technical field (Math, Engineering, Computer Science, Informatics, or IT preferred)
  • 3+ years of experience working in digital analytics and marketing
  • Actively maintained Google Analytics Individual Qualification, and has implemented, configured, and customized the platform
  • Experienced working with tag management solutions (Google Tag Manager preferred)
  • Strong communication skills, with both internal and external stakeholders as needed
  • Effective organization and time management skills with the ability to handle several projects simultaneously 
  • Ability to manipulate and visualize large datasets with an array of tools
  • Willingness and enthusiasm to research, learn and adopt new techniques and procedures for projects as they arise

Preferred Skills

  • Agency experience
  • Familiarity with digital marketing techniques, technology, and terminology
  • Experience reading/writing coding languages (JavaScript, jQuery, HTML, SQL) and Regular Expressions
  • Experience with CRO or A/B split testing 
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