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Digital Marketing Specialist

Blue Corona is seeking a Digital Marketing Specialist to support our growing Client Service team. The Digital Marketing Specialist will focus on one of our core channels including SEO, PPC, Paid Social, Organic Social or Email Marketing. As a Digital Marketing Specialist, you will strategize, implement and monitor digital marketing strategies to ensure we are exceeding the goals and expectations of every client. The ideal team member will have the passion and drive to analyze data and develop solutions to improve results. You don’t need any previous marketing agency experience to apply for this position—just an interest in digital marketing and a drive to learn!

Responsibilities

  • Build digital campaigns from the ground up and see them through to execution with effective use of tools, technology and resources
  • Analyze the performance of PPC campaigns, SEO tactics, or Content Marketing strategies and adjust accordingly
  • Track, report, and provide analysis on all performance metrics for marketing campaigns
  • Effectively communicate performance to internal team members and clients as needed, while providing actionable insights
  • Keep up to date with digital marketing best practices and industry research

Required Qualifications

  • Bachelor’s degree
  • Excellent attention to detail
  • Strong internal and external communication skills
  • A desire to think strategically, proactively and creatively, focusing on innovative and measurable solutions
  • Strong work ethic and a "do whatever it takes to get the job done" attitude to deliver results in a fast-paced environment
  • Exemplary organization and time management skills with the ability to handle several projects simultaneously
  • Ability to work with Microsoft Excel
  • Ability to work independently and within a team environment

Preferred Skills

  • 1 – 2 years of digital marketing experience
  • Experience with Google Analytics
  • Agency experience
  • Experience with CRO or A/B split testing

 

About Blue Corona

Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website design and development. Blue Corona was ranked on the 2012 Inc. 500 list and has placed on the Inc. 500|5000 every year since (2013, 2014, 2015, 2016, 2017,2018, and 2019). The company has offices in both Gaithersburg, MD and Charlotte, NC.

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